About Us
Trust Wisconsin Hearing Aid Centers to Get You Back in to Live
Being the oldest dedicated hearing aid provider in Wisconsin has been a journey.
Wisconsin Hearing Aid Centers Inc. was started in March of 1957 by Mr. Peterson Sr., in Rockford Illinois, then moved to Wisconsin in 1960. Over the years we've seen many competitors and some industry changes, through it all we remain the best source for hearing instruments in Wisconsin.
- We Sell & Service most hearing devices
- In business since 1960
- Not owned by a manufacturer
“I believe good hearing is essential to a good quality of life, and I want to give as many people a better quality to their life and relationships.”
Kim Peterson
CEO / Second Generation
Our Mission
Help people live a better quality of life despite
their hearing loss situation.
Our Vision
Provide our clients with highest quality hearing instruments, top-notch repair & maintenance, and the best customer service experience.
Our Team
Kim Peterson
CEO
Second Generation
“I believe good hearing is essential to a good quality of life, and I want to give as many people a better quality to their life and relationships.”
Jay Perterson
Hearing Instrument Specialist
Third Generation
I enjoy helping people hear better and enriching their lives.